• Success in B2B and B2C for Tech and Consumer Clients. 
MICHAEL HOWELL Strategic Marketing Communications
Menu

Success in B2B and B2C for Tech and Consumer Clients. 

Creative Resource Specializing in Projects and Campaigns.


Most Recently …


ilding brands, creating C-level communications, and presenting products for technology companies.

 

o   Microsoft - Dynamics 365 Marketing. Content creation for both internal and external audiences.
     Wrote videos, customer stories, sales materials, emails, eBooks, and product web site.

o   Fuze (online/targeted marketing) – branding/positioning CIO/IT targets

o   Fuze – (online/outdoor/video) – consumer awareness and embrace

o   Waters (online/video/print) – repositioned company in terms of its global impact

o   Waters (online video) – revitalized branding to product sales tools

o   Neteeza/IBM (online/trade shows) – established brand and value


  • Jackson Hewitt (national consumer brand) -- email campaigns, SMS, POP, blogs



 Earlier ...

o   Concord Communications  -- rebranding, annual reports

o   IBM -- online burst campaigns

o   iBasis  branding, ad campaigns, AR, trade shows

o   Natural MicroSystems  -- B2B advertising, trade shows, targeted marketing

o   John Hancock – script/production national meetings and awards

o   Demandware – multichannel  “What’s in Store” campaign



Other Client Companies


o   Marvel Comics

o   Suffolk Downs

o   Boston Red Sox / Fenway Park

o   Boston Herald

o   Gulf Oil

o    Veritude

o   Joe’s American Bar & Grill / Papa•Razi / J.C. Hillary's / Charlies

o   John Hancock

o   FM Global

o   RedPoint

o   InterPros

o   PartyLite Gifts

o   Brooks Drugs (TV)

Column
Column
Column


617.630.9091



Column


mh@mhowell.com



Copyright 2021 MICHAEL HOWELL


close lightbox